ARCA - SALONE DEL RISPARMIO 2025
DESCRIPTION:
On the occasion of the 15th edition of the Salone del Risparmio (April 15–17, Allianz MiCo – Milan), Frigerio Il Gruppo designed and built a stand conceived to best represent the identity and values of Arca Fondi at the most important Italian event dedicated to the financial sector—bringing the brand’s vision to life.
TARGET AUDIENCE:
Professionals in the financial sector, asset managers, advisors, consultants, institutional partners, and specialized media. The stand served as a strategic hub for connecting the brand with professionals and key stakeholders.
LOCATION:
Allianz MiCo – Milan: the largest convention center in Europe and a leading venue for major national business and financial events.
EVENT:
Frigerio transformed the stand into a digital and visual environment capable of attracting, communicating, and engaging:
42 sqm of fully customized exhibition space
Over 50 sqm of transparent LED screens integrated into the structure
38 minutes of original video content produced in collaboration with AC Consulting, creating a seamless brand narrative
Every detail was designed to strengthen Arca Fondi SGR’s positioning within the most prestigious context in the sector.
SERVICES PROVIDED
Technical and logistical planning
Multimedia production and video content creation
Onsite operational coordination
STATEMENT
“This project demonstrates our ability to listen to the client and translate their identity into a dynamic, innovative, and high-impact space.”
— Andrea Viganò, Sales & Marketing Manager – Frigerio Il Gruppo
